3D Back In Business: Transformers 3 The Reason

We recently spoke about how 3D sales in cinemas started to decline after an overload of movies with disappointing 3 dimensional scenes. It seems now that the release of a certain blockbuster movie is causing a real stir and sucking 3D fans back into cinemas.

Transformers 3: Dark Of The Moon is one of the summer giants that many film fans have been looking forward to for a long time and it has certainly put bums back in theater seats in regards to the 3D screens. Tech Radar has reported that box office takings for the movie are already approaching the $40 million mark inside the first 3 days of release. Michael Bay, the film’s director asked that fans watch it in 3D to enjoy the full experience. To most of us that means to buy the most expensive ticket on sale.

Paramount’s 3rd installment of the popular robotic franchise debuted at midnight on Tuesday/Wednesday in selected cinemas. That night for excited fans who wanted to be the first to see the film, yielded a slick $13.5 million. Very good for a first taking, but Transformers 2 brought in $16.6 million at its premiere in 2009 according to The Wrap. Despite not taking as much as its predecessor, Dark of the Moon has ensured that punters are back watching the 3D version of the film, with only 30% of tickets being bought for 2D screenings.

The cinema industry suffered a setback in sales last month with movies like Pirates of the Caribbean 4 in 3D not living up to expectations. The way it is looking, nobody is listening to the reviews and rushing straight to their local theater for an injection of heart pumping action. In the next month Harry Potter and the Deathly Hallows Part 2 and Captain America will join Transformers 3 in the 3D box office as big summer blockbusters. If you are a big Transformers fan and daring cinema goer then you may want to buy a cine-mask, which acts as a replacement for 3D glasses and resembles Optimus Prime’s face.

So far the film has had generally average reviews from professional critics, but we will let you make your mind up on that one. So far it has a 6.9/10% rating on the IMDB. Dark of the Moon has been likened to the previous Transformers movies, in that it is full of explosions, action and jokes. Is that not what we are turning up to see though? With this sort of film it is fair to say that the quality of the acting is not the top priority. For the real movie enthusiast, Transformers 3 is also being screened in stunning IMAX 3D.

The question is will you be seeing Transformers 3 in 3D? Some have said that the 3 dimensional novelty has worn off and that film studios are exploiting its popularity by giving us cheap and lousy 3D for high prices, whats you view on the quality we are being given in cinemas? Let us know your thoughts on this and what you think of Dark of the Moon if you have already seen it.