Virgin America Name Plane With Twitter Hashtag – #nerdbird

Here at OSM we often write about Twitter and its involvement in various things such as political scandals, social media marketing, fundraising and more but we can honestly say that today’s Twitter news is rather unique. It seems that Virgin America has recognized the importance of Twitter in many of their customer’s lives and have actually named one of their planes with a Twitter hashtag, #nerdbird.

The social media-aware company showed its appreciation of Twitter by branding and naming the 39th ‘bird’ in its aircraft fleet with a hashtag. Rather cleverly Virgin also announced the news using social media, both on Facebook and Twittter. We woudn’t be at all surprised if this smart move on the part of Virgin also sees #nerdbird become a trending topic on Twitter.

Over on Mashable, Jennifer Van Grove brings us the news of #nerdbird and says how the name relates to the techie types, otherwise known as nerds, who frequently travel on the route between San Francisco and Boston. We think this is a big coup for Virgin. Naming one of their planes with a Twitter hashtag maintains the company image as being not only trendy and youthful but also moving with the times.

Can you think of a good name for the next Virgin America plane? Alternatively can you think of other airlines that should name their planes with social media related tags and what those names might be? Let us know with your comments.

  • http://www.facebook.com/profile.php?id=716490980 Wyatt Nordstrom

    Lame. The Nerd Bird is the AA flight from SJC to AUS (not SFO-BOS). Love you, VX, but this is a total ripoff.

  • http://www.facebook.com/profile.php?id=716490980 Wyatt Nordstrom

    Lame. The Nerd Bird is the AA flight from SJC to AUS (not SFO-BOS). Love you, VX, but this is a total ripoff.