Duke Nukem Makers Drop PR Company: The Cause… A Single Tweet

As long standing fans of Duke Nukem whenever we see his name on an article we are compelled to read it. This latest one that we have found is a story that will amaze some people at the effect of social networking sites on this occasion Twitter.

Twitter is a very useful tool for joining up with companies and following your favorite celebrities, now we have heard that the Duke Nukem Forever makers have dropped their PR company with a single Tweet being the reason why.

We learned of these actions through AllTwitter’s Lauren Dugan who has first pointed to a review from Wired.com where their article author obviously wasn’t overly impressed with the game. Duke Nukem Forever has had a lot of hype and has been a long time in the making so people were expecting great things from the foul mouthed Nukem.

Wired even said in their article that they were disappointed by the “bland set of predictable first-person shooting levels, not much to look at and not engaging to play.” In an obviously angered response the founder of Redner Group, James Redner took to Twitter and retaliated… He said “Too many went too far with their reviews…we are reviewing who gets games next time and who doesn’t based on today’s venom.”

Redner used the official group twitter account to send out these words of emotion and then the creators of Duke Nukem found out about it, 2K obviously weren’t pleased, fired them and released a statement as reported by TheDrum (website was down at the time of writing this article). The statement reads…

“2K Games does not endorse or condone the comments made by @TheRednerGroup and confirm they no longer represent our products. We maintain a mutually respectful relationship with the press and will continue to do so. We don’t condone @TheRednerGroup’s actions at all.”

There you have it, it’s probably best not to tweet when you are feeling emotional; perhaps Redner should remember that with the good comes the bad. What do you think of 2K getting rid of the Redner group? Should they have been given another chance? Let us know in the comments section below.