London 2012 Olympics Social Media & Tech: Samsung Initiatives

The arrival of the London 2012 Olympic Games seems to be speeding up by the minute and today Samsung, the Official Wireless Telecommunications Partner of the Games, unveiled its social networking and tech initiatives with the help of David Beckham at a press conference.

Top people from Samsung were at the conference along with other representatives of the games such as Lord Coe and Zara Phillips and Samsung talked about its plans for themed incentives for the run up to the games and for during the big event, building on using social networking and technology. Lord Coe, chairman of the London Organising Committee for the Games further stressed the initiatives by saying that “technology has literally transformed the Games,” according to Rik Henderson over on Pocket-Lint.

Marketing manger of Worldwide Sports Marketing for Samsung, Sun Song, went so far as to call the London Olympics the first “Smart Games,” and spoke of a social networking programme aimed at globally conveying the buzz and excitement about the Games. Samsung Mobile Explorers will be sought, 60 young people from around the world, who armed with smartphones from the company will share their experiences using social media. The social networking programme will begin recruiting these Mobile Explorers later this year with the UK recruitment beginning first in a few months.

David Beckham, Global Olympic Games Ambassador, was on hand to launch the Torchbearer nomination campaign, also being organized by Samsung. Another item that featured at the press conference was the Samsung logo for its part in the Olympics, a cartoon smartphone and the Samsung Visual Identity System was also spoken about. It certainly looks as though this will be the most “connected” Olympics ever, just as Samsung intended and it will certainly be interesting, given the expansion in social media, to see just how much involvement there will be in the next Olympics.

Are you looking forward to being socially connected in the London Olympics through social networking and media? What other initiatives do you think would be a good idea for people to engage in the 2012 Olympics? Let us know with your comments.