NBA’s Shaq O’ Neal Retires Using Social Media Network “Tout”

There will no doubt be many fans disappointed by the news that NBA legend Shaq O’ Neal will be retiring from the sport. The 39- year old player who leaves the Boston Celtics has made a name for himself on and off the court with nineteen seasons, as well as being the celebrity behind million dollar contracts for companies such as Pepsi, Reebok and Burger King.

The announcement of his retirement has come from different sources including Twitter and according to, the involvement of social media network, and its this that caught our eye.

O’Neal it seems is no stranger to Tout where in the past he has updated fans with status updates, via the real-time video app, which coincidentally can be purchased free from Apple’s App Store, and can be used on iPhone and iPad devices. For those of you who may not be familiar with Tout, it allows users to click onto the app to view 15-second messages via a video link, which are then accessible through big communication platforms such as Twitter, SMS, email and Facebook.

As well as letting his fans know via Tout that he was retiring, an official announcement will be made tomorrow (June 3). The NBA star will then keep his fans updated as to what he will be doing away from the game.

CEO and founder of Tout Michael Downing said, “In addition to being one of the greatest basketball players of our time, Shaquille O’ Neal is one of the savviest social media influencers out there. We were thrilled that he instantly understood the potential of Tout. Shaq now effectively has his own real-time media network through Tout, instantly updating his nearly four million Twitter followers and two million Facebook fans, determining the programming solely with his iPhone.”

Tell us your thoughts on Shaq retiring, in your eyes what are his best moments on the court? Let us know if you use Tout’s app?