Facebook Stream Marketing and Brands: How to Capitalize

Here at OSM we often write about the importance of social media for brands. Recent posts have included a look at how social media has helped some online brands, how Apple has been named the most valuable brand in the world and also how Twitter is considering the use of Facebook-style pages for brands. Today we have news about Facebook streams and how brands can capitalize with the use of social media.

Facebook has become a huge social presence today with more than 500 million users and 50% of those actively using the site on any one day. In the U.S. alone, 6 hours every month are used browsing Facebook by the average user and brands and advertisers are increasingly recognizing the Facebook impact and flocking to set up Facebook Pages. So what kind of simple steps can be taken by brands to improve their presence on Facebook and help consumers engage more with their Facebook stream?

This is where a useful article by Erica Swallow on Mashable comes in, which first appeared on the American Express OPEN Forum. Swallow has put together 5 ideas for livening up your brand’s Facebook stream and we’ll give you just some of the suggestions. One extremely easy but effective tip is to showcase your customers, which will instantly help them and others to engage more with your Facebook Page. An example is given of Paint Along NYC which gives painting workshops and posts photos of those attending and their masterpieces to its Facebook Page. This really is a great idea as people thinking of doing the same thing could find it very encouraging to see people enjoying themselves at the activity.

Another simple tip is to ask questions. Getting a two-way dialog going with your customers means that they’ll find your Facebook stream more interesting. The point is made that if you look at various brands’ Facebook pages, very often the pages that see the most activity are the ones where questions are being asked. Another very effective method of drawing people in is to take them behind the curtain as customers could find it interesting to see how your company works and the people involved in it. Photos of employees or work events or talking about other things than merely brand promotion, can make customers almost feel a part of the company and instill brand loyalty.

These are just a few examples of steps that brands can take but to see more and instances of how these tips can work, check out the full article at the Mashable link above. Have you tried any of these ideas for your own brand on Facebook and if so did you see success? Let us know with your comments.