Small Business Websites and Examples: Room For Improvement

Here at OSM we often write about small businesses using technology and also social media marketing and recently posted an article about small business web design mistakes to avoid. Now we want to give you some more information on a similar theme, this time talking about room for improvement for small business websites and also sites that we could learn from.

For a small business, having a good website could be crucial to success and Erica Swallow over on Mashable, (originally posted on the American Express OPEN Forum), gives some good advice on quick methods for improving your site. One of the suggestions is to be concise with your product or service description and make purchasing as simple as possible. Another tip is to create a web design that shows your content off without diverting attention away to something else.

Another idea is to run a company blog engaging with customers or clients and of course you should also make navigating your website straightforward. You can check out all the ideas at the Mashable link above. There are also examples of small business websites that have got it right. One of those is Craft Coffee and as soon as you engage with the website it’s completely clear and evident just what to expect from the business and how to use it. The call-to-action prompt ‘Buy a Tasting Box’ stands out from the rest of the page and invites the customer in.

Another small business that hits the spot with its website is that of ZocDoc as its service is highlighted the minute you first enter the website. The most useful part, the search box, is set in the center of the page prominently displayed, asking for the necessary information right from the off. It’s a good idea to look at successful small business websites to see how you could make improvements to your own so take a look and see if you get some good ideas. Let us know if you find any of the tips or examples useful.