Demographics Of Social Media: Facebook & Twitter Included

When you are scouring your social networks including Facebook and Twitter do you ever wonder what the average person is sitting behind the keyboards is. No, we didn’t either until now but it’s pretty interesting so we thought we should share this information with all of you.

We first learned of this through the guys at AllTwitter where they have compiled a specific report for your average Twitter user which is described as being white, female and in their early 30s with some stats to accompany this claim. We checked out the original source so that we could gain the same information for the likes of Facebook and LinkedIn too.

This directed us to AdAge.com where their author Matt Carmichael has added a report and he says that they not only looked at actual user accounts but also Web Traffic to get an accurate reading including age, sex, race. Check out the imagery below so that you can see what we are talking about.

If you check through the results above you can start to get a feel for the average users of each social network that’s been detailed. Of course this sort of data can be manipulated in any way, looking at different types of data can often lead you to think different things.

What do you think of the data? Do you fall into any of the average user groups? Let us know in the comments section below.