After PSN Back Up Online, PS3 Needs Brand Building

Sony’s PSN outage still remains down and could be until the end of this month. We have reported twice, but from different sources that this remains the case and with Sony gamers still disappointed, angry and even refusing to go back to Sony, it begs the question can Sony come back from this?

From when the PlayStation Secure Network first went down until now, comments from our readers have filtered through. The main gripes the majority of you share, is that as well as the service being down for this amount of time, Sony were too slow in telling its customers the possible attack of their personal information. In an interesting article over at, they talk about this very item and news of a survey carried out by YouGov as to how this has affected Sony’s reputation.

Sony was initially ranked third in terms of where it was positioned as an electronic brand, now since the outage, the statistics are somewhat different. Other brands such as Apple, LG, Dell, Samsung and others have all edged their way past Sony to gain a higher status.

If we then compare how the PlayStation 3 (PS3) gaming console is fairing amongst its competition, indications are pointing to a drop. YouGov reported that it has fallen from a score of 16 to a -9.8. Within the same period, the Wii console rose from 21.3 to 29.1, with the Xbox 360 which we know many of you have turned to in the crisis, scoring 13.9 with a drop to 11.5.

Amongst some 5,000 who were surveyed, the main issue that Sony will find difficult to come back from, is the trust that has been lost between customers and themselves. This isn’t to say that every gamer will automatically ditch Sony, some are still more than happy to forgive and wait for the service to resume.

It seems that gamers feelings are still mixed according to a gaming site In a recent poll of 11,000, 51% of consumers had been left with a “bad taste in their mouths,” with quite a high figure of 49% saying that they really didn’t care much for the Sony brand. In a brief statement from the site they said, “This is a huge negative blow for Sony in terms of opinion and the brand. Every time they miss a weekend, things are going to get worse. However, Sony can recover. The long-term reality is, once they get this fixed, it will be a matter of Sony making good. People pretty quickly are going to bounce back.”

On the subject of Sony’s reputation now being tarnished, we asked our readers 2 weeks ago, whether you think this will affect people’s thoughts of the new S1 and S2 Android tablets due to surface possibly at the end of the year?

Give us your thoughts on the whole situation? Firstly the news of an end of May service? Secondly your feelings towards Sony and thirdly do you honestly think the downtime will affect future device releases?

  • chrisdejour

    you people are ridiculous, and lack grammatical poise and spelling aptitude. Furthermore, we are not being treated as 'second class citizens'. morons

    • hobbes

      Ok, so you looked in a thesaurus to put down some nice big words, this doesnt mean bull hocky! Do you realy think the corporate moguls didnt lie to us on purpose? It takes 3-5 weeks minimum to do all the programming and restructuring necessary. I'm probably not quite as good as their guys, but even I was aware of this shortly after their second post in April. Think about it, they knew if the original post said " will return in about a month" as aposed to 1-2 days, then 1 week, then 1 week, then 1 week, then coming days (dont you see a pattern), well they knew more people would abandon the ps3. They are a corporation, they are in it for profit without liabilities. They dont mind lying, think I'm wrong, then you dont know much about corporations….. now go and correct all of the grammatical and punctuation errors Ive made.

    • dickdaniels

      You tit, you have errors in yours! No capital letter after a full stop at the end… A comma and the word ‘and’ twice in the first sentence, don’t judge others bellend

  • Anthony barnes

    Come on all you gaybox 369 fanboys you all know your console is crap ps3 rules and I’ll be as patient as saint cos I want Psn to be as secure as pos not like gaybox 369 wich I might add is hacker heaven

    • xbox = win

      enjoy your rubbish service then

    • 360 rules

      LOL!! pissy station 3 is the console fags & lames those who join the all great future of gaming (360) we welcome you ps3 is dead and gone! those who still likes it suck balls

  • Chidlren…

    Whoever is responsible for this isn't going to stop with Sony. Just think for a minute and get your head out of your asses and ask, "Whats Next"? . Xbox Live is what. Don't be surprised in a month or so if your precious Xbox live is doing for months.

  • kouram

    I believe that psn will be up before the 31st. The way i see it Sony gave a date that they know that they will have the network fixed. By now they should know what really happened and how long it will actually take them to fix it. They gave a date allready which they missed because of what happened to SOE according to them. To me it appears like those servers are created for two different operating systems and they cant co-exist and each one has different people for maintenance repairs and these kinds of things. To me PSN shouldnt be affected by SOE ( i dont know much but thats how i see it i might be wrong).

    So this is what i think about this. They missed the deadline and they found an excuse on SOE most probably it was hacked as well but their servers are down only for 1 week now so they want to make angry PSN users turn on the hackers because they were about to get their servers back and the second attack made them miss the deadline.

    So now they give that date knowing that there is 0% chance on missing it so the can come some days earlier and saying that we worked very hard and effectively to get you the network back as soon as possible so they will win some points ( not much compared to what they lost allready)
    through communication games etc

    So i think psn online gaming will be back earlier. They sayed that the full psn service will be back by the end of may but what they mentioned b4 was that online gaming will be online before some other services like ps store, qriocity and maybe more are online.

    This is maybe a wild speculation and nothing is real but maybe with this move they removed all the weight from the shoulders ( greek expression) meaning all the presure that they had knowing that they will be able to reach the deadline. Think that the time till may 31st is 3 weeks from now and from the day PSN went down is 3 weeks as well. I cant possibly think that after 3 weeks they are still halfway.

  • fgdhsgldksjefhk

    this is some bull psn is on in japan but not in us or europe **** this

  • lew

    pureeee suck sony! so pi****sed off really am all these shity dates getting fired about and not even true or if it was we'd be all laid back killing and racing online the way we like it for it to be down 3 weeks and still going its disgusting!!!!! i keep looking at xbox's but amount ive spent on a 250gb i dont know were to sell smash bin but i am sure to of lost alot m8s on it and cant even play with now half ARE X BOX USERS FUKING SONY!

  • lew

    pure die hard fan i was hate fatty x box controllers but more this drags on is pi**sing us all of alot ive lost so many mates to x box and stuff i cba with the ps3 no more such a screwwwwwwwwwwwwww up sony

  • dipwhilegaming

    lets all just calm down have a nice skoal mint dip and wait it out cause x box sucks you have to pay for online and wouldnt you rather buy some skoal!!!!

  • dipwhilegaming


  • dubs

    LOL xbox 360 is crap even if psn is down

  • dipwhilegaming


  • Steve

    How about we stop attacking Sony and pick a fight with the pricks that hacked the network?? If my home is broken into I don’t blame the house!!

    • nick

      of course it wouldnt be the houses fault. it would be the owners faul for not putting enough safety to prevent it.

  • Carter

    why would you sell your ps3 this is not sony's fault. They may have been slow on getting out info but they wanted to make sure they got the details right.. Go ahead and buy a xbox. All it will do is feed microsoft's greedy needs. The facted that Sony was hacked was a deliberate and harmful attack. It caused more problem than it fixed. I personally prefer ps3 to xbox any day.besides not only is the ps3"s hardware and software much better than mircosoft's excuse for a gaming console you call a xbox. SONY ALSO DOES NOT MAKE YOU PAY. I, myself would not mind paying. So in conclusion i would rather just wait it out. besides the ps4 will be out in a few years. so screw you sony's haters. Sony will recover.

    PS I dont care if you thumb this down.

    • hobbes

      would you buy a TV if you couldnt pick up tv signals to watch tv? nope. just like I wouldnt have bought a ps3 if I knew I couldnt play online for free… it is part of the package dip poop. The biggest issue is Sony lying to everyone about up time. They knew it would take 3-5 weeks minimum, even I was aware of this, think about all the programming and restructuring necessary, maybe you dont know much about these things, as I'm sure Sony was hoping. They want to keep people on, so 1-2 days, then 1 week, then 1 week (see a pattern)then 1 week, then coming days, sounds alot better than around a month or more. If you think I'm lying or trolling guess again, this is my most honest and forthright opinion.

  • chevyzman

    whats interesting about all this is i have been a ps3 fanboy for years now i have owned one side litterally day one i got an original 60 gig still in my closet cause the yellow light of death took it over and i now have a 120 gig slim for myself and one for my 5 year old son and have been playing playstation itself since the first came out way back when a friend of mine had his first month or so after release i was amazed at what the system did compareds to sega and nintendo but as of last week i purchased my very first 360 and doubt the ps3 will get much use after this and it isn’t the fact that it has happened that really bugs me what pisses me off the most is sony is suposed to be one of the largiest electronics and technical companies on the globe and they have miss handled this as if they are takeing notes from bp itself delay deny and cover up and with as large a company as they are they now say it will take over a month to get this system back online fully i have had issuses with sites and products in the past but after i have shelled out the amount of money to a company that i have to sony they can’t do a little better or a little faster to give back then i personally will not purchase another sony product and that does even include the sony tv’s and laptops i already own won’t be replaced with sony products and that is all there is to it

  • J1325


  • Danny

    Wow you guys. Its interesting that you cant find something to do for one month while Sony tries to make sure that you can all play your games for free and without worrying about someone trying to buy Cuba with your credit card. If you are really stupid enough to go out and pay 200$ for an xbox to play, then you probably should spend more time reading a book or something. I mean you should take the positive side of this. For most of us, school will be out in about a month, so why arent you idiots taking this time to bring those lowly D's up to B's and those 1.5 GPA's up to 3.0's? All sony wanted to do is protect you and they are working around the clock to try and get you back online safely. They could have just as easily left it on, said nothing, and gotten everyones information stolen. So really? come on now… go get a tan, kiss a girl, do something. If you are really that much of a basement, closet gay, gameplaying freak that you cant live without killing someone online for a few weeks, go buy a shitbox and play, because we all know that when Sony comes back with Google Chrome and ingame cross chat and all the other features, you will all be running back to harvest the new features, and will be riding sony's dick just like before

    • hobbes

      most of you huh? well I guess it doesnt mater for the rest of us then. Some of us work, and this was one of the few times we had extra time to play… over the next months when I'm working 65+ hrs week maybe you will give me back my free time so I can play? Oh and free? funny, my neighbor bought a tv the other day, but he's not picking up signals , so he's going to buy an antenna, I should stop him and tell him to be ok with watching a blank screen since the major broadcasting is free. Waite, he wouldnt have bought the TV if there wasnt free television programs to watch though… hmmmm. I think my eyes have been opened.

  • LowLife420

    Man All you lil boyz keep sayn yall gonna switch to capbox. Go right on ahead..Yall suck big ones n e way. I been with sony since they dropped ps1 and i will stay by their sides. Better games,Better game play, graphix..BlueRay. Media,Web Browser, Live Chat…and all that for free…you get none of that from sh!tbox and you pay $60 a game then have to pay to play the online portion of the game…i even have mag which is online only and i aint mad atcha sony…sony could have done a lil better on keeping us informed but it aint the end of the world…so all u loyal playstation fans add me when psn is back up…lowlife420…

  • chevyzman

    so personally i have been a ps fan since back in the days of the original ps1 and have only owned playstations and a nintendo64 hell i was dedicated enough that even when my first 60 gig died in january only 2 months after it came out and they told me that since i didn't have the reciept i couldn't prove i didn't buy it in the last year eventhough they only released the damn system 2 months earlier so they couldn't keep my warranty i still stuck by and got another 60 gig on ebay when that one died after 6 months i went and got another one i now have 2 120 gig slims one for me and one for my kid and until yesterday i have never owned anything xbox now i have 2 360's personally they have handled this as if to follow the bp rule book on how to delay deny and cover up and i have had enough with all the money i spent on this company and they handle this in such a shotty nature i will never replace an item in my house tv's gamesystems laptops not a thing with sony

  • Mike

    If u switch to xbox it just goes to show that u have no life and cant live without videogames. True psn players will truck threw the month, hopefully, and just game when its fixed… Psn is probably gunna add new shyt with the new firewall, so cuntbox trash60 will probably get its ass raped in the long run.. Stay loyal psn players.. Dont turn to trash

  • lowlife420

    ALL TRUE PLAYSTATION GAMERS ADD ME…lowlife420…when psn comes back..F!@K all you lame ass sh!tbox fans..and all you that have left sony for the sh!tbox…SONY..better game play, better games and graphix..web browser, live chat, blueray,and a media storage…(and with the use of external hard drive the size of you storage is limitless) and all for a cheaper price…SH!TBOX..poor game play…no blueray, almost no media works.(exept the crap u PAY for from microsoft) then you pay$60 for a game and then have to pay for the online usage of that game…boooooooo….i have been wit sony since the FU!*ing walkman….and i will continue to buy and support all of sony….not just the PLAYSTATION

  • 1337M3rK

    Anyone wanna buy a brand new ps3?? lol 160gb hahaha package deal $500 with cod:MW2 & Black-Ops

  • sebastion

    eff you sony. ur lucky you have a br player. im still getting an xbox, their sh!t wasnt hacked!

  • chevyzman

    i don't care about the game play…..i care about the way we as customers have been treated the entire time you really think they didin't know the scope of what had happened from day one why do you think thye shut the network day… is one of the largiest tech companies out there you don't think their IT dep. knew that our info was compramised by the hack on day one the knew it they just were hopeing to keep it covered up and maybe it wouldn't be that bad then when it was they were like a little boy with their hand in the cookie jar looking at its customers with big google eyes going but it was just a few crumbs then after a little bit they were like well maybe it is a little more and finally after it all hit the fan then they say sorry for your loss now deal with the system down for over a month…….don't feed me crap and tell me it is filet…they should have handled the situation much better for the welfare of its reputation and the well being of the ppl that pay their sallaries aka the customers……personally i will never buy another sony device not a one i will keep my ps3 and use it till it breaks but it will not be replaced

  • joseph

    lols man how about they give us all an s1 droid tablet XD!!!!!!!!!!!!1

  • TheMileHighKid

    It seems as though this is a ploy to kill two birds with one stone, A Hacktivist group that threatens the paychecks of snobby sony CEO's who's only concern is your $ signs, and a free aging service that is full of bugs and never well secured remember Y2K PS3? I have 2 PS3 consoles a 40GB original fatboy and my PS3 slim on my LG 47 lcd tv I miss My PSN and hope I'm wrong but I think the SONY EXEC's could give up a few hundred millions in my anguish and disgust I love My PS3 and will never buy an XBOX B/C Bill Gates is a criminal and stole his first OS from Apple

  • TheMileHighKid

    I retract the statement about Sony's EXECS
    Last month, Sony (SNE) announced plans to halve the pay packages for Chairman and CEO Howard Stringer and his top lieutenants

  • God

    After reading a few comments that people wrote on here. I'm glad some of them are buying xbox's, now all these foolish people will transfer from a real system to xbox and corrupt the xbox community and stay away from all the real gamers. I personally enjoy free online gaming and when I'm not playing games, I'm watching Blu-rays. So to those leaving, farewell, but before you come back to sony, pick a side wisely, 2 face people are annoying.

    • xbox = win

      funny that you think real gamers play ps3. Its that funny that its not. Get your eyes checked you poor blind fool.

    • jesus

      people that switch to the egg box 360 are the people you play against that take you out on games like f1 2010 and send messages like ha retard go and switch but you will be red ringed within a month. people that stay with sony know that ps3 is the superior console thats probably been hacked people that swich suck b***s and f**k dead pigeons.


      • xbox = win

        Yes because 90% of the f1 2010 fans after pretty low on the IQ scale.
        Played the xbox arcade for 3 years not once have i had the red ring.
        And that was mainly with the first models fool

  • iHave@Life

    wow your all so sad taking this way to far like yea ok ps3 is still offline no biggie i can still survive without gaming but im not gonna sell up and blame sony omg guys seriously you cant live a couple months without a gaming console thats week.
    i still love sony EVAN THO MY CARD DATA WAS TAKEN AND TODAY NATWEST BANK CALED ABOUT FRAUD , my card has actually bin used to buy stuff on the internet again no biggie so i just cancel my card order a new 1 and the banks refunding my losses thank you.
    seriously guys and girls get a fucking life go outside.

  • Mr K

    to all the moaners moaning about the lack of communication from Sony about the psn, it seems that they want to swap from a ps3 to an xbox 360 lol its a pity that when the xbox got hacked did microsoft let all their customers know what was happening when they went offline for 2-3 weeks when they got hacked? NO they didn't and to think it took the hackers 4 months to hack the xbox 360 after its release plus if you knock it in any way you get a laser burn upon your game disc so c'mon get a life and just do the single player modes on your ps3 and rank up those trophys…. :)

  • Mikey

    Well back to steam lol.

  • http://idonthave SFaa7__UAE

    Now i play xbox 360 fuk the ps3

  • blue

    You guys need to understand that Ps3 shut down the online for your own benefit as our card details would be at risk stop bloodly going on get over it

  • prayas

    GUYS in my country uk psn is back it was on from saturday.

  • nufc

    it wants to