Mexico Turn To Social Media In Announcing Earthquake Alerts

From time to time, here at OSM we bring you news about the use of social media and how it can affect everyone of us. Whether its an organisation trying to promote a brand with the use of social networking sites such as Twitter, Facebook or even YouTube, or you the user, accessing the information, social media is playing a huge part. Plenty of big and small names have joined in with the frenzy, be it a car manufacturer, bank, police, charity, toy products such as Barbie & Ken or even a chocolate brand such as Nestle.

Today its the turn of the Mexican government. As we are all aware, just a matter of weeks ago, we watched in horror as Japan suffered from its biggest earthquake and tsunami on record, and then more recently we saw how tornadoes had ripped through the South of America. We have reported on numerous occasions how the use of social media can help in times of trouble, whether its used before or after an incident.

The Mexicans who themselves suffered a huge earthquake, in fact 8.1 on the richter scale on September 19th 1985, killing approximately 10,000 victims, is now taking on the challenge of social media. According to the Huffington Post, the idea is to send earthquake alerts through big popular sites such as Twitter and of course Facebook.

As with Japan, people are aware of danger signs and its then that sirens are used, but if the sites were alerted first and foremost, would this indeed give those are potentially affected, time to get their belongings together and seek safe refuge?

It is hoped that the new concept will be put in place by September 19th the very latest, just in time for the previous earthquake’s anniversary.

What are your thoughts on this? Can you see this being a benefit or can you see potential downsides?