IntoNow Acquired by Yahoo: TV Check-In App in Demand

Ever fancied making a few dollars really quickly. I mean really quickly. Then invent a clever app and wait for the money to roll in. It’s just become known that IntoNow, a TV check-in app that was launched only 12 weeks ago, has been acquired today by Yahoo for a price thought to be in the region of $20 to $30 million.

If you’ve not heard of IntoNow (and many of us hadn’t), then basically it’s similar to checking into a location with Foursquare the location-based social network, but instead you “check-in” to a TV program that you’re watching. The app automatically identifies the program being viewed and users can then share the details on Facebook and Twitter. At present the free app is available for iPhone, iPod Touch and iPad and only scans from Netflix and IMDB for the last 5 years but that’s set to expand and there is also an Android app planned. You can find out more about what IntoNow is all about here.

MG Siegler over on Tech Crunch brings us the news of the acquisition of IntoNow today by Yahoo giving the estimated price above according to “sources with knowledge of the deal.” It seems that Yahoo weren’t the only ones after IntoNow, as both Facebook and Twitter were also showing an interest. This is probably what led to the very swift acquisition by Yahoo. Tech Crunch speculates further that Twitter is keen to get in on the media check-in market and may now move to acquire GetGlue or Miso.

The advanced technology of IntoNow could be what sets it apart and already it has received up to 1 million users even though it’s still only available for iOS devices. One thing seems to be certain and that is that with the might of Yahoo behind it IntoNow looks set to grow further although it was already doing extremely well for such a new venture. What are your thoughts on the Yahoo acquisition of IntoNow? Why not let us know with your comments.