Social Networks By The Numbers: Infographic Shows All

Here at OSM we often take a look at interesting infographics. This pictorial way to display information and statistics makes the content much easier to digest and recent examples we’ve looked at have been the real estate industry’s use of social media and another about Q & A community Quora. Today we have news of a social networks infographic, which tells the story by the numbers.

The infographic was brought to our attention by Jolie O’Dell over on Mashable, who points out that although Facebook’s numbers keep growing, it appears that on the whole, social networking figures are beginning to level out. Different social networking sites appeal to different groups of people, depending on such criteria as geography, social class, age and also gender. We’ve taken a look at the infographic, created by Ignite to bring you some of the information collated by 54 different social networks across the world. You can see the full infographic below this story.

In answer to the question, ‘Have we reached saturation point?’ it does seem as though, yes we have. In the last couple of years the appeal has definitely flattened out compared to the sustained growth in the first few years after 2004. Regarding gender differences 51% of those using social networking are males as opposed to 49% females and the most popular website used by men is kaixin001.com while for women it’s wer-kennt-wen.de. Looking at age groups the most popular site for young people (0-17) is Habbo.com, while for older people (over 65) it’s Plaxo.com.

The social networking site with the richest users (over $150K) is LinkedIn while the site that attracts the most educated people (graduate degree) is kaixin001.com. The infographic also shows the top 5 risers and fallers in the social networking world and top riser is Tumblr while top of the networks in decline is MySpace. Tell us your thoughts on this infographic? Do any of the numbers surprise you?