Amazon & Facebook Ready To Take Down Google: Can It Happen?

The classic online battle between Google and Facebook rages on, with Amazon trying to get involved to shake things up a bit. We regularly talk about the new features these services roll out and how they impact their rivals. We have seen some changes from Facebook and Amazon recently that may hurt Google, but can they really be significant enough to gain a major advantage?

We saw a few days back how Facebook have changed their mobile service by making it one complete network rather than 2 different ones depending on your smartphone. There was touch.facebook.com for high end phones and m.facebook.com for more basic handsets. These sites have now united and Facebook will now be able to roll out updates in one batch as the sites will have the same code base.

Amazon meanwhile have been busy with their cloud music platform and venture into new payment systems. They are assessing swipe-based transactions in bricks and mortar stores, and for mobile payments, as reported by Rethink Wireless. It has also been suggested that Amazon will add to their cloud and music streaming service by becoming the premier content and commerce platform for Android, opposed to Google itself.

Google on the other hand have been working on NFC, which effectively allows your mobile phone to act as a credit card and pay for goods amongst other things. The search engine titan is running trials with MasterCard and Citigroup in US cities at the moment. It appears all 3 companies have been doing their own thing to improve service and get one over on rivals, but as I see it Google are still firmly in the driving seat and it will be hard to budge them off. Do you think Facebook and Amazon’s moves are a sign of intent to overhaul Google in the short term?