Foursquare & New York Public Library: Celebrating Centenary

Foursquare, the location-based social network, continues to grow in popularity and only the other day we told of a new marketing initiative involving Foursquare, about a billboard which actually feeds your dog from a dispenser. Today’s news about Foursquare relates to the New York Public Library and is about a way of celebrating the library centenary.

A collaboration has been announced between the two which will allow some library users to get a “Find the Future Centennial” badge marking 100 years of the NYPL’s Stephen A. Schwarzman building at 42nd Street. To do this users check in a certain amount of times at various locations for the NYPL in the Bronx, Manhattan and Staten Island, according to Christina Warren over on Mashable. CEO and co-founder of Foursquare, Dennis Crowley said, “The NYPL has been a New York institution for 100 years, and it’s pretty amazing to see them starting their next 100 by embracing new ways to reach their fans.”

Those who are lucky enough to get the badge also receive a Foursquare Friends Membership for one year, which gives special bonuses such as photo opportunities. As well as that each location’s mayors will have a chance to gain tickets to LIVE from NYPL events, by having their names added to a draw and they will also be entitled to a tour of the Map Division to see what goes on behind the scenes. Find out more at this NYPL link.

We have noticed that more and more traditional institutions such as the NYPL are climbing on board the social media train and moving with the times and this can surely only be a good thing. What are your thoughts on this? Will you be checking in at one of the NYPL locations?