Lucozade Aim For Social Media Users Helped By Spotify

As most people spend up to five hours of their day on sites like Facebook, it would seem the best way for a company to reach us would be through the use of social media. Thinking on this level energy drink big boys Lucozade have acquired the help of Spotify to aid them to reach these social media users.

According to Musicweek.com the soft drinks giant will be promoting this new venture through an instant win campaign packaged on bottles of Lucozade, this promotion which starts today and will run through to the end of May offers purchasers the chance to win access to millions of ad free tracks.

Spotify have enhanced this promotion by also offering access to exclusive interviews and tracks from participating artists, for this month the featured artist is Tinchy Stryder. This promotion is the pinnacle of the soft drinks advertising campaign which saw them in February launch a digital campaign called Lucozade Fans Fives, in which they highlighted their sponsorship of the Premiere League.

All you have to do to take part is purchase a promotional bottle of this popular energy drink and get the unique identification number of it, once you have this head over to their website here and enter in your code. As well as being offered what we mentioned earlier Marketingmagazine says there is also a chance to win gig tickets and Lucozade merchandise, all courtesy of Spotify.

This running promotion is thought to be the first that has made use of this online music streaming services popularity, although advertising is a big part of Spotify this is the first joint campaign for the music company.

Have you tried out this promotion? If so how was it?

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