Online Sales: Place Your Predictions For 2011 Here

When it comes to online ordering it’s definitely on the increase, you only have to look at the way that different companies and brands are moving towards social media and social networking. You only have to look at the way FCUK and ASOS who are now offering a service of payment within Facebook without leaving the site.

This is a clever move from both companies and we hear that ‘Dove’ isn’t far behind them especially when you think about the massive user base of Facebook, it has more than 500 million users with more than half of them returning daily to perform different tasks. This is a massive audience to tap into so it makes sense that people will follow the trend setters and try to compete in their own field.

Over at Mashable, their author Lauren Indvik has written an article with expectancies of a 13% increase online sales to €92 billion. The report says that this follows its 2010 18% growth spurt. We do however think that it may indeed grow more than this, esfpecially with the likes of Foursquare giving out offers like they did at the Super Bowl where you received a discount at the NFL online shop for supporting a team following a check-in.

Indvik also says in her article that European shoppers appreciate the convenience of online shopping and the actual opportunity for a range of different products, reviews, selection information and all sorts. Some people will still prefer a trip to the shops whilst others will like the fact that they can place an order and it will be delivered to their doorstep. Within the article Mashable sourced Forrester.com who mentions about the different markets and where they will be come 2015.

How much do you think the sales will increase between now and 2015 for online retail? We think more than 13% but it is a guess! Tell us your thoughts in the comments section below.