Bing Search Results: Friends’ Facebook Likes Added

Microsoft’s Bing search engine has added a new aspect to it’s search results and will now show if any of your friends on Facebook has “liked” a link from your search results. This is a further extension to the search partnership that developed last year between Facebook and Bing that began when links were promoted if Facebook friends had liked it or shared it on the popular social networking site.

The Bing team explains the move by saying, “As people spend more time online and integrate their offline and online worlds, they will want their friends’ social activity and their social data to help them in making better decisions,” according to Adam Ostrow on Mashable. More than 2.5 million websites now include the Facebook “Like” feature so this new move from Bing will certainly begin to have a bearing on search results.

The most benefit should be to content providers that encourage and create notable social media sharing activity as that all affects ranking positions. Chloe Albanesius on PCMag also reports on this development and gives an example on how it works. If you were to look for a holiday hotel in a certain area for instance, along with the usual list of search results if one of your Facebook friends has “liked” any particular hotel then you will see a picture of your friend appear with a note of the “like” beneath the result.

What are your thoughts on your Facebook friends “likes” appearing below your search results? It could be useful if you share similar views on things but there’s always the chance you could start letting other people’s opinions hold too much sway. Let us know what you think with your comments.