Nokia / Windows Alliance: What it Means

Following on from a previous post we brought you about a possible Nokia/Windows alliance, it now seems apparent that this will be happening. Seeing two giants like this come together makes us not only quiver with anticipation but also ask one very important question, what does this all mean?

It is now very clear after many discussions from Microsoft’s former exec and current Nokia CEO Stephen Elop and Microsoft’s current CEO Steve Ballmer, that both these companies have joined forces to make Windows Phone 7 Nokia’s core platform for its Smartphone’s. Check the video out below to see the two of them talking about this new alliance.

With the intent of trying not to lose their own identities in this partnership, the Windows Adcenter and Bing services will provide ad and search services into Nokia handsets, with Nokia looking to develop on this platform with its key strength in imaging. Both Microsoft’s Marketplace and the Ovi store will be infused together and there are also plans to integrate Ovi maps with Bing.

Both companies issued a press release in which they set out their key goals under this new proposed partnership, these goals include things such as Nokia helping to drive the future of Windows Phones, Microsoft would use their development tools to create applications to run on these new handsets. You can read the full press release in this post by Vlad Savov over at Engadget.com.

One thing we know here at OSM is, when you get two big successful companies like these two collaborating, we can all look forward to seeing something pretty amazing tearing apart the mobile industry.

How do you feel about this collaboration?

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