Sony & Foursquare Teaming Up In Europe To Give Exclusive Offers

Foursquare has been making remarkable steps in terms of growth in recent times. We have seen it surpass 200,000 check-ins at the Super Bowl, we’ve seen it teaming with the BBC for the 6-nations Rugby as well as colleges and universities and we also asked if you’ve been taking advantage of the Foursquare deals or not?

Now we are hearing some exciting news that Sony and Foursquare are teaming up and piloting check-ins across Europe for special promotions on Sony 3D products. This is quite clever from Sony for promoting their products don’t you think?

It’s also pretty good for Foursquare to promote themselves in conjunction with a big brand such as Sony. This is the first time that a brand has been associated with Foursquare in such a way and in fact this is the first time that any exclusive offers have been offered on the location based service provided by Foursquare. Part of Sony’s plan is following the pilot if it’s successful then they will add further products to the exclusive deals, such as the Sony VAIO laptops.

The news has come through a Sony Press release which you can read in its entirety by clicking here. Is this going to spark more companies to follow suit and sign up with geo-location social networking sites? We think it is. This is just the beginning of big brands taking full advantage of social media and social networking. You can find your nearest Sony centre using their 3D Experience Locator.

Will you be using any of the promotions they are going to be offering? Are you surprised that Sony has partnered with Foursquare or was this a logical step in your mind? Share your thoughts in the comments section below.