Social Media Marketing Tools: Understand Pros And Cons

There’s no escaping it, social media is thriving and has never been at such an all time high, everywhere you turn people are tweeting or posting things on Facebook. With social media taking up such a large amount of people’s time (Up to five and a half hours on average) companies are constantly striving to gain our attention. Through the use of social media marketing tools companies have a better chance of breaking through to us.

Social networking has been around since what feels like the dawn of time, but has really kicked off in the last ten years with sites such as Bebo, MySpace, Twitter, YouTube and of course Facebook. With these sites having such a big following, Facebook alone has over 500 million registered users spending on average 700 billion minutes a month viewing this site. With stats like this it’s easy to see why companies should be considering these as more of a help than a hindrance.

The use of OSM (online social media/marketing) tools is not always restricted to using such sites as above, there are many different aspects that can be discovered to use within your business. Geoff Evans over at LFPress.com has written a post in which he says “The key to your online success will be your ability to understand the various roles social media can play within your business — as well as the associated risks”, “Your key to success will be analyzing your existing communication strategies”.

So whether this could be through the use of Facebook or Twitter it’s about what’s right for your business and customer base. Something as simple as email marketing with the integration of video could be the main component to your business plan, Erik Bratt (the president of Engage Social Media) was quoted here saying “Once deemed too expensive, and too slow in the pre-broadband era, video is rapidly gaining in popularity as a business tool.”

The best example of use of OSM tools we can think of is the Will it Blend? Viral marketing campaign, in these videos Tom Dickson (founder of Blentec) can be seen blending such items as an iPhone, a camcorder and even an iPad to show the power of his company’s blenders. The campaign was a huge success and Dickson was quoted saying “The campaign took off almost instantly. We have definitely felt an impact in sales. Will it Blend has had an amazing impact to our commercial and our retail products”.

To really make an impact within your business you must look at both the pros and cons, although this was a very successful campaign there are statistics out there that show OSM is not as successful as once thought. Read our previous post by Debbie Turner for more info.

Is social media marketing a good move for companies to invest in?

Let us know your thoughts below

  • trey

    kk