Hearsay Social: Managing company social media in one place

We all know that social media has an ever-growing place in business but it’s not easy to manage different social media campaigns that may be going on across a whole company, on both an international, national and local level at the same time.

However we’ve now heard of a new startup called appropriately Hearsay, which has been designed to enable users to coordinate what’s going on with their social media presence. As an example franchises often have different social media efforts both internationally and at the local level so managing this at all levels can be a complex task. Ben Parr over on Mashable brought Hearsay to our attention and Hearsay Social is a web-based software that can be used for exactly these efforts.

Twitter, Facebook and LinkedIn can be managed at local level on a dashboard but this activity can also be monitored on a corporate level. Analytics for each local agent or franchise can be overseen to make sure no untoward activity is taking place locally that may damage the company overall. It all sounds very promising and you can read more at the Mashable link above or look at a video below this story which gives an overview of Hearsay Social.

If you’re interested in enterprise social media you might also enjoy an article by Dan Burger on ITJungle who writes about how IBM is spreading the word on ‘social business,’ and what it means for the future of traditional business methods. What are your thoughts on Hearsay Social? Can you see a use for it in your company? Let us know by sending us your comments.