Canon New SX230 & ELPH PowerShot Range: Specs, Release Dates & Prices

Whether you consider yourself an amateur or professional photographer, we are bringing you news today, of 4 new point and shoot cameras from none other than Canon. The range of new re-branded PowerShot cameras SX230 HS, ELPH 500 HS, ELPH 300 HS and lastly ELPH 100 HS all offer fantastic specifications with prices to match.

As with all purchases, it really comes down to personal preference and price. Here at OSM we wanted to give you a quick taster of each camera to help you make an informed decision. Firstly the one feature that all 4 cameras have in common is that they each have a 12.1 megapixel sensor, ability to shoot 1080p Full HD video aided with a DIGIC 4 Image Processor, 32 Smart Auto scenes and the introduction of HS System into the cameras, giving the image improved quality in low-light settings without having to use the flash.

Moving on to the first of our 4 line-up is that of the PowerShot SX230, incorporating a 14x optical zoom with the piece of mind that you will take a steady picture with the benefit of the optical image stabilization.. Also as Slashgear reported, the SX230 available in blue, red or black, will include wide-angle 28mm lens with 3-inch preview display, along with GPS giving you the exact location of where you took that important family pic. Priced at the higher end of the bracket at $349.99, the SX230 will be ready for launch at the end of March.

If you already had a budget in mind and didn’t want to stretch yourself to the above price, then the ELPH range consisting of the 500 HS, 300 HS and 100 HS may be the way to go. So without further ado, the 500 HS includes a 3.2-inch touch panel screen, 4.4x optical zoom, ultra-wide 24mm lens again with optical stabilization, and for the fashion conscious amongst you, color scheme runs as Engadget stated from pink, brown or silver. Price for the ELPH 500 HS will be $299.99 and again will arrive at the end of next month.

Its neighbour the 300 HS has a slightly smaller LCD display of 2.7-inch, image stabilization, 4x zoom, with an exceptional thin 24mm wide angle lens for a price of $249.99 being debuted middle of March. Last but not least is the smaller of the 3 ELPH’s, and that’s the 100 HS. Including a 3-inch LCD, 4x optical zoom, 24mm wide angle lens and so on. Available in orange, silver, pink, gray or blue colors it will debut for $199.99 at the start of March.

Are you in the market for a new camera? Tell us what you think about Canon’s latest 4?