How To Use Social Media – UFC Master Class

If you are looking for some tips on how to get the most out of social media, then look no further than the absolute master class given by the UFC this weekend. The guys in the marketing team are some of the best we have seen, they gained 66,210 ‘Likes’ in a single weekend on Facebook. Amazing or what?

How did they gain so much? Well this was UFC’s event called ‘Fight For The Troops 2’ and what they did, is they allowed some fights to be streamed via the Facebook page being ‘Liked’ for free. What is the best way to reel someone in? Offer them something that is genuinely free.

With Facebook having more than 500 million users signed up and more than half of them using the site daily, when you consider the total number of people that are following the UFC, it’s a pretty small number at just over 4.5 million. When you consider the rapid growth in the sport, if they continue to do genius promotions like this then you can see their popularity rocketing even more. You can read more about this over at bloodyelbow.com and there is an in depth article that tells you about the figures over at mmapayout.com.

The fights that were on show for free were Yves Edwards vs. Cody McKenzie and Mike Guymon vs. DaMarques Johnson. The bouts were advertised on the UFC website, there are so many positives to take from this move by the UFC ranging from the benefits of their social media following to giving fighters on the undercard the exposure that they desire. We sure hope that UFC continues this into the next events such as UFC 126, although I’m not sure we will see Silva vs. Belfort as it will be the main event, we can all dream though right?

You can see where this may lead to in the future, we have already seen the integration of the online shop ASOS to Facebook where you don’t actually have to leave Facebook to make a payment, perhaps Pay-Per-Views will be integrated to Facebook using an app with a payment method too. What do you think? All of this tells me that sports and social media well and truely go hand-in-hand and will end up being a success story.

What do you think of the way the UFC gained more than 60,000 people on their Facebook profile? Let us know your thoughts in the comments below.