SuperBowl 2011 Turns To Social Media With Display Of New Ads

With one of America’s prime sporting events the “Super Bowl XLV” to be held at the Cowboys Stadium, Texas on February 6, its no surprise to hear that to achieve viewing numbers, a major social media campaign has been put together. Four teams will be fighting it out for the number one place, they include the Green Bay Packers, Chicago Bears, Pittsburgh Steelers and the New York Jets.

The football game which as independent.co.uk reported, is viewed by an impressive 106.5 million viewers. So with what seems like an already established number of people, do they really need to increase their marketing?

It seems that as well as the game itself, viewers look forward to the advertising material that comes out beforehand. Although costing approximately $3 million for a 30-second TV spot, no doubt advertising slots were taken up months ago. In comparison to the last ten years, independent.co.uk stated that Super Bowl ads have risen by a whooping 36%.

Advertisers on this year’s list include automobile dealers such as BMW, Daimler, Kia, General Motors, whilst others include that of Budweiser beer, and a sneaky preview of film “Cowboys and Aliens.”

Buyers, new to the campaign, looking to increase their current status include the likes of retailer Best Buy, coupon giving company Groupon and Pizza Hut, with a possible debut of the Motorola Xoom, and targeted directly to women, Sketchers with the help of celebrity star Kim Kardashian will be promoting their shoe brand and so much more.

As we have mentioned with other social media posts here at OSM, it seems the best communication tool of this present day, is for advertisers to join networking sites such as Twitter and Facebook, to give fans the full user experience. This can be by way of contests, winning of tickets and so on.

Tell us who are you cheering on? Do you think social media makes a big impact?