Retailing & Social Media: Facebook still most popular

Here at OSM we’ve reported many times on the growing use of social media marketing and businesses using social media to promote their brands. Recently we’ve reported that some U.K. businesses though, have been slow to use social media, and also about some Facebook Apps to improve business productivity.

We’ve also taken a look at sites that benefit most from social media marketing. Now our attention has been drawn to a report by PRWeb over on Yahoo which looks at the growing acceptance and usage of retail brands on social networking sites. It reports that some retailers have more than doubled their following using social media sites during the last 6 months alone.

A study from eDigital Research tells us that the most popular social media site used by retailers to push their brands online, is Facebook and amazingly one brand, Topshop now has over 1 million customers following its news on Facebook. It seems that fashion retailers are still predominant across social media sites, over other retail categories. On Facebook the top 5 spots for retailers are Topshop, River Island, New Look, Next and Amazon, in that order, with only Amazon not being a fashion retailer.

For information on Twitter and retailers and further details of retailing and social media presence check out the full article on the Yahoo link above. For more on the future of retailing and social media you may like to look at an article on HitSearch by Andrew Redfern, which looks into the Facebook usage of Asos. What are your thoughts on the growing uptake of retailers engaging in social media? Why not let us know with your comments