Using Social Media: UK Companies Slow To Use

For companies around the world to stand any chance of beating off competition from rivals, it is advisable to not only get the brand name out to the rest of the world but what the company stands for. One of the best ways to do this is by way of advertising. Now that the internet is proving to be a more favourable option, social media with what it stands for as well as ways of using it is needed to be looked into.

In an interesting report today from computerweekly.com, sourced from the Information Security Forum, it seems that more and more companies are now seeing the benefits to social media and particularly in the UK market, although businesses are using this tool as a communication method, its the marketing and IT departments that may be letting them down.

On looking into this further, it was noted that organisations are keen to implement social media but are not perhaps aware of what it involves in terms of time management, cost, the right people for the job and so on. Vice President of Sales and Marketing at ISF “Steve Durbin,” has said “The marketing side is relatively easy but few – if any – organisations have joined that up with their IT security concerns. This is why some US companies are starting to appoint highly paid social media executives who are dedicated to the role and have the right skills.”

When you consider how much the internet is used nowadays and particularly that of social networking sites such as Facebook and Twitter, this would be the ideal opportunity to market your brand. So why are networking sites not being used? Is it purely that companies have not explored these avenues or could it be down to as we reported today, the increase in cyber crime such as spams, viruses and so on. Companies could suffer the consequences with information leaked into the wrong hands. Employers as well as employees would need to have further training to avoid incidents from happening.

What are your thoughts on this? Are you an employer looking for ways to develop your business?