Facebook Ad Revenue: Meteoric at $1.86 billion

Back in December we told how Facebook was set to make huge revenue for 2010 and then of course came the news of massive investment in the popular social networking site, and also news of the planned IPO.

Now we hear from Jolie O’Dell over on Mashable, that in fact Facebook’s advertising revenue for 2010 was a whopping $1.86 billion. This revenue is purely from advertising and so does not include other avenues such as virtual currencies and as O’Dell points out, all this for a company that’s not yet 7-years-old.

This figure would suggest that the $2 billion overall revenue forecasts for Facebook in 2010 will be easily passed. The advertising revenues should not surprise us when considering the fact that Facebook is responsible for 50 billion display ads every month.

These figures might appear impressive but Erick Schonfeld over on Tech Crunch sourced from AdAge, also looks into the figures involved and points out that Facebook now serves almost 25% of online ads in the U.S. but it’s revenues for the online ads actually only amount to 5% so the potential is there for even more revenue. Check out the full article at the link above.

What are your thoughts on this huge amount of advertising revenue for such a young company? Are you surprised or does nothing about the success of Facebook surprise you any more? Why not let us know by sending us your comments.