LinkedIn, the social networking site geared up for business professionals is growing in popularity by the day, in fact 85 million of you. It can be used as a way of contacting new and existing work colleagues, searching for that all important job vacancy or just for companies to advertise their products and services online. Today, Debbie Hemley at socialmediaexaminer.com has listed some interesting tips from A-Z about getting the most out of your user experience.
Instead of listing each and every one, we have taken a look and picked out randomly which ones we feel should be at the top of the list, although each tip you must remember will benefit you in the long run. Starting with “Blog Links,” this is the ideal way to bring any material you may have written in a blog post, to the attention of any of your connections, it will work when they open up their LinkedIn updates. Another great tip particularly for a company is that of “Company Pages,” and its “Products & Services Tab.”
This enables you to have a page purely dedicated to users, and gives them the opportunity to look at specific products or services, find out overviews and embedded videos. “Direct Ad Campaigns” are yet another essential tip for getting your company name out there. Ads can be specifically targeted to job function, company type, gender, age and so on.
For the person who is currently seeking employment or keen to change their current position, “Follow Companies” is a great way of finding up to date information. You will be able to access key events, job vacancies, promotions, testimonies from employees etc. Other tips from Debbie include that of making the best profile page, keywords, inclusion of your URL into your email signature and so on.
Before we finish, we just wanted to tell you about LinkedIn Polls and its subsequent updates. Over on networkworld.com they have reported on the option of being able to vote on a question with some simple adjustments that have been made. Sporting a new interface, six sharing buttons to promote polls and an improved and advanced analytics page, life couldnt be simpler. To access LinkedIn Polls click here.
Check out the best tips and let us know which one(s) you will use?