Apple UK Device Prices Rise Due To VAT Increase

As one of the biggest technological companies in the world increases in devices along with its users, and particularly last year with glitches which could have potentially jeopardized their good name, Apple are still proving to be at the top of their game. But will this trend continue when in the UK VAT will increase at the end of January?

Today, MacRumors commented that Apple‘s UK online store was taken away for a few hours, in preparation of adjusting the new product prices. Considering the VAT will now increase from 17.5% to 20%, users will be surprised to learn that instead of reducing prices before the subsequent change, Apple will be increasing their prices to maintain their margins.

After digesting this news, you may be wondering what price changes will be occurring. For example, if you are thinking of buying a 16GB iPhone 4, instead of paying £499, you will in fact pay a new price of £510. If you were looking to update your PC, and quite fancy yourself as a Mac user, then the entry level 13-inch MacBook Pro or 21.5-inch iMac would have set you back £999 but now the VAT increase will position your device at £1020. Check out the new Apple UK pricing below.

What do you make of Apple price increases? Will it deter you in deciding where to go for your devices? Let us know.

  • Anon

    I own an iPhone 4, iPad and a 21.5" iMac because I like apples products. People expect to pay premium prices for apple products and can understand why apple do not have discounted items. On the other hand, raising price tags to keep profit margins will not do apple any favours at all. Don't bite the hand that feeds you apple!

  • Anonymous

    I did a quick calculation taking one product at random; apple earphones previously priced £25 now priced £26, that’s more than 3.85% not 2.5% the government is leveraging. I think that’s what makes consumers unhappy!