Facebook & AT&T “It Can Wait” Text Campaign

With New Years Eve celebrations taking place around the globe in just a few days time, network giants AT&T with the aid of a huge advertising campaign, are hitting home the risks involved with texting whilst driving. Statistics show that just last year, some 5,500 people were killed due to driving and being distracted. Back in September, we reported on new regulations in the U.S, being brought in to stop truck and bus drivers using any electronic device behind the wheel.

AT&T’s “It Can Wait,” campaign first came to light back in March and to get the message out to everybody, the telecommunications company has recently launched a new 11-minute documentary that as Mashable reported will be seen within educational establishments, government agencies and on the video site YouTube. As well as this, AT&T and social networking site Facebook have collaborated with each other with a new TripHelp Facebook app to get people to stop texting and driving. PCMag.com reported that over 21,600 people since the introduction of the campaign back in March have pledged not to text and drive, along with another 10,000 on AT&T’s Friends and Family page.

The documentary named “The Last Text,” (seen below) gives a true in-depth understanding of what texting and driving can result in, with people giving real life accounts of incidents that have occurred through this form of driving distraction. When Pew Internet and American Life Project carried out a survey on this very subject, results clearly indicated that 26% of teenagers had texted whilst driving with 43% having made calls.

Tell us, what precautions do you take when behind the wheel? To find out more head on over to Mashable.