Amazon Reveal New Kindle App

E-reading was launched today by Google as a part of it’s e-bookstore platform. To combat this, Amazon has added to it’s collection of free mobile and PC device apps, with the introduction of a new version web app for it’s popular Kindle.

Mashable reports that an email sent to ComputerWorld stated that the new web app will “enable users to read full books in the browser and any website to become a bookstore offering Kindle books.”

This will make the Amazon version a direct challenger to Google’s E-book platform. Kindle’s previous app ‘Kindle for Web’ only allowed a preview of the first chapter for the books online.

Amazon has already added apps for Apple’s iPad and Android this year also including some other mobile platforms, and with sightings of Amazon apps already for PC and Mac, it’s plain to see that Kindle hardware is rocketing ahead of it’s competitors.

As Amazon enters a new faze, no doubt they are happy with their progress but we will have to wait and see if they can take the web-based e-booksellers by storm.

Give us your thoughts, who do you opt for Amazon or Google? To find out more log onto Mashable.