eBay Buys Milo’s: Online and Offline Shopping United

Milo has been bought by online retailing giants eBay, this brings together online and offline shopping to perhaps become something new. The pair being intertwined will allow them to learn from each other and enhance future profits, although with eBay being as huge as it is possibly doesn’t need any advice!

So what can Milo possibly offer eBay? Milo has around 52,000 stores across the US with more than 3 million products. The auctioning site strikes me with this move. To be honest I have always thought that eBay is massive and extremely profitable. However according to cnet.com’s article they have only picked up again in the last couple of quarters.

Yesterday eBay said that they had acquired a website that will help customers seek out the products that they want and compare the price to online retailers which looks like a good step for the customer but if the product is available cheaper somewhere else surely that will drive the customer away? You can read more about the acquisition by clicking here and reading through Lance Whitney’s article by clicking here.

What do you think of eBay’s acquisition? A wise one? Let me know in the comments below.