Cyber Monday 2010: Sales Record Expected

Black Friday this year saw a record amount of consumers use the internet for product research and coupon printing; record sales are also expected for Cyber Monday this year.

According to The Star Press, 17% of Americans used the internet to shop with only 13% of customers going out to the shops to buy their products. Because of the increase in online retail, 9 of 10 store operators have planned special promotions for the day, up from about 72% in 2009. Promotions range from free shipping that day to one day specials and hourly sales.

Some of the biggest retailers like Macy’s, Nike, Sears, Barnes & Noble and Under Armour have publicised their Cyber Monday deals through their own websites, sending e-mails directly to customers and aggregators such as the official Cyber Monday website operated by the National Retail Federation. JC Penney has added convenience to consumers by adding an online mobile commerce site that lets users buy their products directly from their smartphones.

The term “Cyber Monday” was created after a significant 77% increase in online sales on the Monday after thanksgiving. Expect an even bigger shopping free for all this year; as if Black Friday was not enough? Leave us all of your cash splashing plans for Cyber Monday in the comments. Look out for some of the best deals around we are featuring for you.

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