Black Friday 2010: Retailers Online Enjoy Rise In Sales

So far this Black Friday, as with other years, there has been a surge in customers physically visiting retail stores. In order to get those doorbuster deals and to get a head start over everybody else, consumers have had to queue at ridiculous hours in all weathers. But to make life that little less stressful and to enjoy the warmth and comfort of your home, online shopping has come into a world of it’s own.

Even though one would assume that customers are having to tighten their purse strings due to the current economic times, it hasn’t stopped people clicking away to source those all important bargains. Jolie O’Dell at Mashable reported that in fact, data sourced from “Coremetrics” has indicated that a total of 15.9% of sales rose between Black Friday last year to Black Friday of this year. For the average order, this also increased 12.1% from around $170 per order to a higher figure of $190.80.

Also judging by Coremetrics results, it appears that customers are now spending less time searching the world wide web for items, they already have it in their minds what they will be getting along with a price. Added to this, there has been a jump in mobile phone shopping along with consumers taking advantage of checking in services.

Tell us, how have you purchased your Black Friday goods? Would you much prefer to shop online or do you feel that you have to see the goods beforehand? Head on over to Mashable for more information.