BSkyB: Social Media Marketing By Jam

So Sky are now turning their heads over to social media marketing and to ensure that they have the right mix of expertise from a digital perspective by bringing on board Jam. Jam will be developing a business plan geared around a social media plan to engage with the general public.

Not only are Jam on board but they have also managed to get hold of Affiliate Window who are an Internet marketing company who actually specialise in affiliate marketing. Aside from Affiliate Window and Jam, they have also brought in Greenlight who will be keeping an eye on Search Engine Optimization (SEO).

So why have these other companies been brought on board? Sky are trying to expand their digital business and now that these guys are all going to be getting in on the act, it will only be a matter of time until their digital service becomes huge. To read more about this please head on over to campaignlive.co.uk where Maisie McCabe has written an article on the partnerships.

What do you think of all of these companies partnerships with Sky? Can it help their digital side to take off? Let me know your thoughts in the comments below,

  • http://www.redchillimedia.com Sachin Gupta

    Nice Social media influence through article. Thanks for sharing…