AT&T’s iPhone Reliance: Verizon / Sprint Competition Intensifying

We cannot help but wonder how AT&T will cope once the exclusivity deal with the Apple iPhone comes to an end? This has been the top selling phone for years, and although the carrier had to give up a lot in the deal, it has helped their business grow. However, AT&T knows that they now need to move on, so their reliance on the iPhone has to come to an end.

The carrier has already made steps to do so with a range of other handsets; they do not have a big presence when it comes to Android handsets, but they do with BlackBerry. AT&T is also the premium partner for the new Windows Phone 7 platform – so they had better hope that the OS takes off.

However, things will not be easy for AT&T, when Verizon eventually gets the iPhone not only will they lose potential customers, but existing ones as well. The carrier also has a tough challenge ahead with Sprint – yes they are only the fourth third largest carrier in the U.S., but they are the only network to offer fully working 4G handsets.

Greg Bensinger from Bloomberg has a worrying thought for AT&T, they activated 2.6 million handsets in the third quarter, and 1.25 million of those were iPhones. Although this is almost half it its activations, that is an improvement over the same period in 2009, which stood at 64 percent.

Whatever way you look at it, AT&T are slowly relying les on the iPhone – but should they have got themselves in this position in the first place?

  • Tim

    SPRINT IS THE 3RD LARGEST CARRIER I SEE A TYPO

  • Friend

    I see another. AT&T are relying LESS on the iphone.