Twitter: 3 out of 4 Tweets are ignored

When someone posts a Tweet on Twitter if it is not seen by anyone, you have to ask was it worth the bother? Social media analytics company Sysomos conducted a survey of 1.2 billion Tweets over the last two months and found 71 percent of them neither got a reply or retweet.

Bob Brown of PCWorld is reporting the survey found that only 23 percent of Tweets got a reply, and only six percent were retweeted. The shelf life of a Tweet doesn’t seem to be long as over 90 percent of retweets happen within the first hour of posting. Tweets that do receive a reply 85 percent only get a single reply.

The site has recently received a revamp with embedded videos and pictures now being available. Also a new CEO – Dick Costolo – has been installed to turn Twitter into a money making machine, since it has installed itself as a social network leader.

How often do you use Twitter for posting or retweeting?

  • http://www.worldofdtcmarketing.com Richard_Meyer

    Bob Brown of PCWorld is reporting the survey found that only 23 percent of Tweets got a reply, and only six percent were retweeted. The shelf life of a Tweet doesn’t seem to be long as over 90 percent of retweets happen within the first hour of posting. Tweets that do receive a reply 85 percent only get a single reply. Does this mean that Tweets are ignored? Hardly.

    The beauty of Twitter is that users do not have to Retweet or reply. They can either click on the enclosed links to view the news source, the can mark as favorites or they can investigate the Tweet further without having to retweet or reply. To suggest that people are ignoring Tweets is nothing short of idiotic.

    As Social Media moves through its product life cycle people are using different social media platforms for different things while also learning how to leverage each platform. For example, people use LinkedIn primarily for networking, Facebook is for keeping in touch with friends and Twitter provides instant updates to news and business stories that I need to stay current on technology as it applies to marketing.

    When I see a Tweet that I’m interested in I don’t reply, nor do I necessarily retweet, I read it and if it has valuable information I click on the link to read the article. This is the power of Twitter. If the link contains valuable information and is of interest to the people who follow you than people will click on the link.

    There is often a wide disparity between the number of people who click on links to read an article and Tweets that are reTweeted and replied.

    People who are saying that Tweets are ignored don’t get it and are just trying to synthesize news to get people to trash Twitter. Twitter is a gold mine of information if you know how to use it but you also have to understand the limitations and strengths of ANY channel. http://www.richsmarketingblog.com