Sesame Street’s Grover is Old Spice Guy: Spoof Viral Video

Viral videos on YouTube seem to be the rage at the moment, back in July we reported on Old Spice’s “The Man Your Man Could Smell Like” video. Recently Sesame Streets Elmo joined in with the fun, in a campaign to get adults and children to ask him questions.

News has come through today, of the entertainment programme producing a spoof version of Old Spice called “Smell like a Monster”, starring Grover. In just five days it has seen a massive 2.6 million viewings. Samuel at Mashable reported, to celebrate its 41st season the video has kept the same concept, but using different lines and scenes, the blue Grover has managed to make it his own and draw us in. When members of the Sesame Street production team came up with the idea, they had to think about their target audience.

Vice President and Executive Producer for Sesame Street “Miles Ludwig” said, “We use spoofs and celebrity appearances to draw in the adult because research shows that a child learns best when co-viewing with an adult.” He went on to say that if you want to make a viral video on YouTube a hit then there’s, “No secret formula for a guaranteed viral hit,” and that the Sesame Workshop was “Fortunate that the online community has responded to this video.”

Have you seen the “Smell like a Monster” video? If not, check it out below. Let us know what you think? To read more on this log onto Mashable