Gap: Social Media Forces Original Logo To Return

Amidst criticism from Facebook and Twitter users, Gap, one of the biggest clothing retailers, has announced that they will be changing their new look logo back to the original “Blue Box” design that we have all become accustomed to.

In a bid to change with the times and come up with a “more contemporary, modern expression”, they have failed to impress users on two of the biggest online social networking sites. According to Ben Parr at Mashable, to try and win over the users, Gap decided to ask them to come up with their own unique logo designs. This idea was soon quashed.

On Gap’s Facebook page they said, “Ok. We’ve heard loud and clear that you don’t like the new logo. We’ve learned a lot from the feedback. We only want what’s best for the brand and our customers. So instead of crowdsourcing, we’re bringing back the Blue Box tonight.” You can expect to see the original logo back on all channels. We have spoken in the past about social media, and how companies can use it sometimes to their advantage. In this instance, Gap have used social media, listened to peoples’ views and changed their logo to keep everyone happy!

Why do you think social media has such as big influence on companies? Let us know your views. To read more on this check out Mashable