Social Media Campaign to Track Lord Sugar’s Apprentice Words

If you are like me, you are a fan of the Apprentice. For those who don’t watch the show, it introduces itself as being labelled the ‘job interview from hell’. A group of 16 business men and women, who think far too highly of themselves, are split into two teams and set difficult business tasks. The team which comes back with the least sales lose the task, and at least one of them is fired.

For those who are watching the current series of the Apprentice, (those in the UK can find the first episode here) Myjobgroup.co.uk is combing through each episode of the show to find out the most popular word that Sir Alan Sugar uses throughout the series. Viewers can enter a competition to win a replica of Sir Alan’s boardroom chair, by guessing which word the business giant will use the most.

To enter all you have to do is post the word you believe will be most popular, followed by the hashtag #lordsugarMJG. According to the press release the Apprentice ‘shows how important it is to impress at interview. With the jobs market particularly competitive at the moment, it’s vital to put yourself ahead of the pack and we hope our competition will enable candidates to hear those immortal words, ‘You’re Hired!’.’

To enter the contest head on over to the Myjobgroup page. For more stories relating to business, click here.