Good Social Media Content: 5 Great Tips

Social media and social networking is getting more and more popular by the day, and many businesses are looking to these services as a way of helping them connect with their customers. That’s why it’s always handy to know how to build good content that will engage your audiences.

I found an article over at signonsandiego.com by Julie Wright, which gives 5 handy tips on how to build good social media content. For example, develop content that is targeted to your audience’s needs and make it something that they will not only find useful, but also interesting and fun.

One good way of building good social media content is to use video where you can, rather than just sticking to links and text. Video is a good way of creating an emotional connection with your audience. However, videos should only be short, with good lighting and sound quality.

Another tip is to participate in live tweeting, such as reporting from an event that is of interest to your audience. Sharing photos is another good way, and there are quite a few services to make this easy. If you want to draw more people in, try posting a fun caption with your photo.

Breaking news to your audience is also a good tip, such as when there’s a CEO change, a merger, or even a new product coming out. The final tip is to engage with your audience, such as asking questions, seeking their advice or input, and responding to their feedback via Facebook or Twitter.