Social Media: Highlighting The Importance Of Malaria

Every year millions of people die from contracting the deadly disease “Malaria” and in this “day an age”, there are still plenty of us who do not know anything about it! Reports from the “World Health Organization” have said there are approximately some 3.3 billion people at risk of contracting malaria around the world. Of this, 250 million people are classed “at risk”, and an astonishing 1 million deaths are reported each year, mainly the younger generation.

But now, ways are being explored as to how the message can be emphasized to the rest of us! Josh at Mashable reported on celebrity “Ashton Kutcher”, who has realized the importantance of making people aware through social media. Small steps can be taken to prevent the deadly disease from spreading with money raised to buy mosquito nets and medicines. Last year saw Ashton, “Ray Chambers”, Special Envoy of the Secretary-General for Malaria, join forces with “Sarah Ross” head of digital at Kutcher’s Katalyst Media. Together the three of them, managed to raise over $100,000 towards bed nets, achieved through loyal followers and twitter.

This year has been no exception. With the aid of social media awareness and “World Malaria Day” in April 2010, the message reached a staggering 28 million people. To date, an amazing 174 million people have been helped by the envoy program.

What are your thoughts on this story? Should we now use social media tools to help other organizations and charities? Give us your comments. To check out more on this log onto Mashable