Google Instant: An answer before you have asked the question

As you may have noticed today when searching for something in Google, the results will jump out at you instantly before you have fully entered the search term. For example, typing “Go” will instantly bring up search suggestions such as Google Maps, Earth and Translate, before bringing up the links to those websites.

The new tool was released and unveiled at Google’s press conference in the San Francisco Museum of Modern Art. According to Popsci, the reason behind Google’s improvement to their search engine is due to the fact that “people read much faster than they type”. On the Google blog it was said that people take about 300 milliseconds between keystrokes, but only about 30 milliseconds to glance at another part of the page.

This new feature on the Google website comes after a change to the logo on their main page which seems to change now almost every day. Instead of a variety of different colours on each letter as normal, the whole word is now gray but lights up as you type. Carrying on from our post about Google Instant, you can also find more information about the colour change and the new Google Doodle in one of our other articles by following the link. So what do you think of the new instant search? Leave us a comment with your opinion.