Small Businesses Using Social Networks: A Success Story

Here’s a story for those who are working hard at creating their own business, and are currently feeling down. This is a success story, about how two partners running their own pub have used social networks to interact with their customers and they have remained in a profitable business because of it.

Valerie Khoo has the full article over on the Sydney Morning Herald website. She writes about the Highway Hotel which is in Adelaide, which relies totally on selling food and drink to customers for revenue. Thanks to their recent use of Social Networks, namely Facebook and Twitter, they have been able to interact with their customers on a daily basis.

Their Facebook page has been liked by over 9700 people, and their Twitter account is being followed by over 1200 people. Tom Williamson, the man who is in charge of marketing and communications for the pub said that “Our key strategy is to consistently engage our followers encouraging them to interact with us on a daily basis”.

This is an example of how these social networks can be used to benefit businesses. As we saw in the story about the Pepco power outage, social networks are a great way to interact with customers in an environment that they understand and feel comfortable using. The pub uses social networks to post information about events, deals and to answer questions from their customers. This is how social networks should be used.

Do you know of any other examples of companies using social networks correctly? Let us know in the comments. Alternatively, for another example of a small business using Facebook correctly, make sure to like Online Social Media on Facebook.