Measuring The Success Of Your Social Media Marketing

Social Media Marketing is a new and interesting way to market your products to consumers. There have been some success stories, and many tips and tools to help you succeed at social media marketing here on OSM, and next we have a story on how to measure the success of your social media marketing.

Amanda Brooke has an article for Drop Ship Access with three tips to help your businesses to figure out whether their new approach to Social Media marketing has had any benefit to the business. The first is to set your company goals and objectives. Set goals such as having 50 more people subscribe to your e-mail list, or boosting sales by %15 this year. If you know your goals, you can test to see if you have completed them.

The second tip is to measure your success by search result. A good goal to set your marketing team is to have your product at the top of a search engine such as Google and Bing so that when a customer searches for your category of product or service, they can find you right away.

To see all three tips with full details, head on over to the article on Drop Ship Access. A good way of tracking your success is with Twitter followers, and for tips on how to get more followers, check out the article here.

Do you work in marketing? What kind of goals are you set? Let us know in the comments below.

  • http://twitter.com/garious1 @garious1

    Hey, thanks for the suggestion! It looks something I need. I think that it's pretty difficult to measure something that changes as quick as someone changing his/her shoes. Measuring your social media efforts is a must, especially when you're on a tight budget to start with. Maybe, the best way to do it is to simply count the number of sign ups you get and from where they're coming from. But, that's just a piece of an 18" pie.

    • http://www.facebook.com/PyroTails Jonathan Cordes

      You're welcome. Make sure to keep coming back to Online Social Media, as I seem to be writing articles like this every day! Thanks for commenting.