Foursquare: 5 Apps To Help Small Businesses

We have recently reported on the impact that Foursquare, the location-based networking site is having on users. The site which gives its users the opportunity to locate their friends and use a check-in facility is accessible on the internet and mobile device. But now with Foursquare’s Apps, this may not only appeal to the individual user but to small businesses. As well as big brands such as Starbucks and Jimmy Choo, smaller businesses may benefit from the smaller location-based services.

According to Jolie O’Dell at Mashable, there are 5 apps that can offer smaller businesses assisted help with timed and targeted special offers to suit people in a chosen area. Apps such as “Whrrl”, “Brightkite”, “Gowalla”, “Loopt” and “SCVNGR”. Today I am going to talk about 2 of these apps, Brightkite and SCVNGR.

Firstly, the Brightkite app allows the user to check-in and post comments from any location. It gives people the chance to post, message, comment, tip, use tiered rewards and chat . It gives users a much friendlier, social relationship to that of Foursquare. For the business user, the app can target customers in different categories such as age, location, type of business, those of a certain language and it has the accessibility to aim its promotions and special deals to the local community.

SCVNGR on the other hand, is more of a location-based social game. Users can earn badges and points for checkins, similar in comparison to Foursquare. For each location that is entered, a user will be found with a list of challenges and points/rewards to be given. Potentially for the smaller business, this app could work, when a business decides how many points a customer needs to earn to unlock a reward, and whether that reward can be redeemed more than once.

What do you think about these apps? Have you used one of them? Give us your comments below. To check out more on this log onto Mashable