Foursquare ‘swarm party’: Will UK make it a success like U.S.?

Foursquare the location-based networking site which can give users the benefit of earning points and collecting badges every time they check-in to a location, has now organised and held what is known as a “swarm party” in the UK. For those of you who are unaware of what this entails, we can look to the U.S. for further details.

According to The Press Association, a swarm party is becoming increasingly popular in the U.S. due to Foursquare attracting customers to promote their brands and businesses. The party is also a way of users checking-in to the party location to collect their virtual badge or point. On Thursday, a tea room in Brighton, UK, held a successful party which saw 50 people gathered at the Metrodecco to check-in to unlock the “swarm badge”. Due to the sheer amount of people on the night, the tea room doubled its takings and over the course of 24 hours, it was mentioned 250 times on social networking sites and blogs.

When reported, swarm parties have to hold up to at least 50 attendees which have to check-in at the same venue within one hour.

Do you use Foursquare? Were you at the Brighton “swarm party”? Give us your comments below. To read up on this check out The Press Association

  • metrodeco

    Hey there. We held the swarm party and it had a hugely positive effect on our business. Several of the key social media influencers in our city came and we believe they have become brand evangelists as a result of the excitement created by the build-up and of the mood of collaboration at the event itself. I realize this probably sounds like a marketing phrase but the evidence is in the sentiment of the online 'buzz' surrounding the swarm. After the party one guy started criticizing us on Twitter for organizing what he believed should have been spontaneous.

    Stupid, huh? But we didn't even need to respond. Several of our new customers rounded on him. I think this was because they felt it was an attack on them and the joint endeavor we had all embarked on. Anyway, @konagrill are about to hold an event in the US and we wish them luck. If anyone's interested, here's our promo film for our own swarm party: Foursquare Swarm in #Brighton: http://bit.ly/cUiuXb