Foursquare ‘swarm party’: Will UK make it a success like U.S.?

• Spread The Word
• Tweet

Foursquare the location-based networking site which can give users the benefit of earning points and collecting badges every time they check-in to a location, has now organised and held what is known as a “swarm party” in the UK. For those of you who are unaware of what this entails, we can look to the U.S. for further details.

According to The Press Association, a swarm party is becoming increasingly popular in the U.S. due to Foursquare attracting customers to promote their brands and businesses. The party is also a way of users checking-in to the party location to collect their virtual badge or point. On Thursday, a tea room in Brighton, UK, held a successful party which saw 50 people gathered at the Metrodecco to check-in to unlock the “swarm badge”. Due to the sheer amount of people on the night, the tea room doubled its takings and over the course of 24 hours, it was mentioned 250 times on social networking sites and blogs.

When reported, swarm parties have to hold up to at least 50 attendees which have to check-in at the same venue within one hour.

Do you use Foursquare? Were you at the Brighton “swarm party”? Give us your comments below. To read up on this check out The Press Association