Games vs. Email: Online time killer study

The internet is a wonderful place, with distractions abound in any direction. It’s easy to spend an entire evening online, whilst doing nothing productive whatsoever. Now it seems that online games have overtaken e-mail as the second most popular activity for Americans to do whilst using the internet. reports that a study carried out by Nielsen Online found that Americans spend 23% of their online time browsing social networks, 10% on online games and 8.3% reading e-mails. ‘Online games’ here seems to be defined as games which can be played through a web browser, so it doesn’t include video games played over the internet like Starcraft 2 or something on Steam.

Noticeably absent is any mention of pornography, though people are unlikely to mention that when surveyed. Nielsen analyst Dave Martin is quoted as saying “Despite the almost unlimited nature of what you can do on the web, 40 percent of U.S. online time is spent on just three activities – social networking, playing games and emailing leaving a whole lot of other sectors fighting for a declining share of the online pie”

Does the pie chart in the article reflect what you do when surfing the internet? Let us know in the comments.

(Article image sourced from the NetImperative article, who sourced it from Nielsen)