Back-to-School Shopping: Social Networks and Mobile Phones

This year sees shoppers changing their habits from purchasing within the store to now turning to social networks and mobile phones to get the most out of their experience. In a recent survey carried out by Deloitte, nearly 28% consumers said they plan to spend more this year on back-to-school shopping compared to last year’s figures. The survey also indicated that 58% of consumers say they will change how they shop for back-to-school items.

According to PR Newswire, consumers are tending to steer more towards the usage of social networks and mobile devices when shopping. When the survey looked at the use of a mobile device, 29% of consumers commented that they plan to use their mobile phones to help them make the right choice in school items be it clothing or computers. 38% said they will use these methods to access price information, 33% wanted to view a retailer’s advertisement and 30% to obtain discounts, coupons and sale information. With similarities to the mobile device, social networking is a great tool for consumers when finding out about promotions, browsing products and reading online customer reviews and recommendations.

For 2010, the back-to-school shopping experience will be enjoyed by increasing numbers of consumers be it on the phone, online or in store. For retail outlets to engage directly with customers either through text alerts, video content or mobile apps this may be the new way to shop without the stress.

As a consumer, will you try this new method of shopping, do you think it has its advantages? Leave us your comments. To read more about this check out PR Newswire