2011 Ford Explorer: Watch Facebook reveal live

The new 2011 Ford Explorer would be unveiled on Facebook – we can now tell you that the reveal will happen live today at 7:40 EDT. If you visit the official Facebook page for the new vehicle you will already see a pre-reveal with Mike Rowe.

If you join the Ford team on Facebook you will be able to view a number of exclusive photos, videos and listen to a few live chats from the team behind the new Explorer. This SUV has certainly created a huge buzz, and that will only increase once the reveal takes place later.

Although the 2011 Ford Explorer will only be unveiled in a handful of key cities in the U.S., it is Facebook that will give it the platform to reveal it to all parts of North America. Maybe with the help of the biggest social network site with its 500 million users will help the vehicle gain a new following?

Over the years the Ford Explorer has taken a beating in sales due to gas prices. However, the Blue Oval has worked on its engine to make it much more fuel-efficient. Do you think that a Facebook reveal will help sales once the 2011 Ford Explorer hits the market?